Areas of Interest

Applied Behavior Analysis

Applied behavior analysis (ABA) is a scientific discipline concerned with analyzing how the principles of learning affect environmental stimuli, and systematically applying this technology to change behavior of social significance. It is an applied science devoted to developing procedures which will produce observable changes in behavior, using principles developed by operant conditioning, classical conditioning and social learning theory.


Environment Preservation

An approach of Applied behavior analysis focuses on behavior change to encourage environmental preservation behavior. Behavior analysis can play a great role in solving environmental problems through various interventions (e.g., feedback)

Community Behavior Analysis

ABA can be applied in various community contexts and settings include families ,schools, and organizations. This area assess the impact of cultural, social, and economic variables on community-based behavioral intervention

Organizational Behavior Management

Organizational Behavior Management (OBM) is the result of applying the psychological principles of Applied behavior analysis and the Experimental analysis of behavior to organizations to promote worker safety and other benefits. The areas of application may include: systems analysis, management, training, and performance improvement.


Performance Management

The field of Performance Management (PM) shares the common goal of improving corporate or organizational success, but relies on established behavioral techniques and direct interventions. When ABA is applied to organizational problems such as training, safety, productivity, and quality, the collective set of procedures is termed “Organizational Behavior Management.”

Behavior Based Safety

Behavior-Based Safety (BBS) is the "application of science of behavior change to real world problems". or "A process that creates a safety partnership between management and employees that continually focuses people's attentions and actions on theirs, and others, daily safety behavior.“ BBS "focuses on what people do, analyzes why they do it, and then applies a research-supported intervention strategy to improve what people do". At its very core BBS is based on a larger scientific field called organizational behavior management. In a safety management system based upon the hierarchy of hazard control, BBS may be applied to internalise hazard avoidance strategies or administrative controls (including use of personal protective equipment), but should not be used in preference to the implementation of reasonably practicable safety measures further up the hierarchy. To be successful a BBS program must include all employees, from the CEO to the front line workers including hourly, salary, union employees, contractors and sub-contractors. To achieve changes in behavior, a change in policy, procedures and/or systems most assuredly will also need some change. Those changes cannot be done without buy-in and support from all involved in making those decisions. BBS is not based on assumptions, personal feeling, and/or common knowledge. To be successful, the BBS program used must be based on scientific knowledge.